Mousheng earns a lot of money Fukuda into the world's largest commercial vehicle company


“There is a big imbalance in the popularity of Chinese cars. The first, second and third tier cities are very different. We are also facing the problems of being prosperous and hungry. In addition, in the reality of today’s energy shortage and climate change, the car is low. It is also a new topic before us on the way to the carbon road.” A few days ago, Foton Motor and Zero Research Consulting Group released the “2009 Foton Index” in Beijing. Zhao Jingguang, deputy party secretary of Beiqi Foton Motor Co., Ltd., stated that the production and sales of Foton Commercial Vehicles Volume has leapt to the top of the world, but he stressed that this is not the focus, goals and responsibilities, they are very clear.

“As Fukuda's production and sales volume grows, we feel that our social responsibility is also growing. Focusing on the impact of motor vehicles on people’s lives, we continue to introduce the Foton Index and fit in with the concept of Fukuda. This is Fukuda’s fulfillment of society. An important way of responsibility." Zhao Jingguang said that the Futian Index is an index that reflects the Chinese people's mobile life. It shows how much the Chinese residents can use mobile tools in their social activities. It uses quantitative methods to demonstrate the impact of cars on people.

“As a result of breakthrough research in sociology, we hope that Futian Index can provide a basis for government management decision-making to a certain extent. Social transport laws and regulations and management departments can obtain valuable reference data from the Futian Index. Automobile manufacturing and transportation industry can understand people's needs through Futian Index and adjust their own industrial structure and product market strategy accordingly." Zhao Jingguang said.

Futian has been a stalker since its establishment in 1996. In the commercial vehicle market, Fukuda's plate is the largest, and its brand value has reached 26.637 billion yuan, but it has the lowest reputation. From a single light truck to China’s largest commercial vehicle manufacturer, Fukuda spent 14 years. This fast-growing process can be described in quiet silence. In the past 14 years, the total production and sales volume of Foton has reached 3.6 million units. In 2009, the annual production and sales volume exceeded 600,000 vehicles, which is a number that many passenger car joint ventures can hardly expect.

For a long time, Mercedes-Benz is the world's largest commercial vehicle brand, in recent years by the impact of the global financial crisis, production and sales decline year after year, in 2009 has been less than 600,000 vehicles, which let Fukuda "organic", quickly climbed to the world The first boss position. Compared to Mercedes-Benz's heights, Futian, who started from a small tractor factory, never thought of competing with the global auto giants. Although within the Beijing Automotive Industry Group, Foton has always been a guarantee of maintaining high profits. Beautiful financial statements often delight the senior executives of the group. However, this independent company, which is more competitive than the joint venture, has been reluctant to leap forward. Even when it became the world’s top leader, it was only a matter of routinely publishing press releases. Not even a celebration event.

In 2009, Fukuda's more than 600,000 vehicles did not shine when China's autos achieved 13.64 million production and sales. However, if commercial vehicle companies are counted in the annual production and sales rankings, Fukuda can also be ranked in the top five. “For more than ten years, Foton has always been the No.1 domestic light truck industry and has been the No.1 domestic commercial vehicle market for the first time in five years.” Zhao Jingguang stated that Futian is currently the only domestic automobile whose intangible assets greatly exceed physical assets. enterprise.

Although China's commercial vehicle industry is doing well, its technical strength has yet to be improved. Compared to Mercedes-Benz, Mann, and other commercial vehicle giants, China's commercial vehicle high-end models are relatively missing, resulting in generally low profits. This is a common problem for China's commercial vehicle companies. Fukuda will not ignore it. Over the past few years, while sales volume has increased by leaps and bounds, Fukuda has been focusing its efforts on research and development of new energy products and is planning to establish its future market position. At present, Foton has delivered more than 800 hybrid buses, over 50 pure electric buses, and about 50 pure electric sanitation cleaning vehicles to Beijing. In addition, Foton also provided 75 new energy vehicles to Taipei City and delivered dozens of vehicles to Jinan City during the National Games. According to preliminary statistics, in 2009 Fukuda has completed production and put into operation 1200 new energy vehicles. New energy vehicles have become one of Fukuda's industry growth highlights.

According to the reporter, the state-of-the-art V engine that reaches the world's top technology level will soon be put into production and installed at Futian . In addition, Foton has also invested heavily in the development of Euro VI engines, and has adopted the direct-injection gasoline engine as a breakthrough in the development of power technology in 2010. We will strive to achieve 1 million engine production capacity by the end of 2010 and then achieve the goal of producing and selling 1 million vehicles in 2012.

In the vision of Futian, by 2015, it will complete production and sales of 1.5 million vehicles (excluding 300,000 new energy vehicles), and achieve sales revenue of more than 200 billion yuan. In 2020, Foton Motor expects to produce and sell more than 4 million vehicles, and its sales revenue will exceed the threshold of 300 billion yuan. Fukuda also plans to implement a "5+3+1" global development strategy. It will select five overseas holding factories with a capacity of 100,000 units in countries including Brazil, India, Russia, Mexico, and Thailand; through the adjustment of product structure, it will produce high-end automobiles and Engine products have broken through the three world's most advanced automotive markets in Japan, South Korea, Western Europe and North America. With new energy as an opportunity, they have achieved breakthroughs in the passenger vehicle business and finally realized the dream of China's first world-class automotive brand.

" Fukuda is an amazing company. Among the Chinese auto brands, Futian is the first one," said Chen Zutao, former general manager of China Automotive Industry Corporation.



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